Follow James’ journey and you’ll learn why it’s such a good source of natural protein, vitamins and minerals. How it’s farmed with the environment in mind. And why the logo guarantees world-class levels of responsible beef farming. He’ll even share some seriously easy and tasty recipes and top tips too.
If you Love NI beef, remember to look out for the NIFQA logo when you’re shopping. It’s good honest food, and it’s your guarantee of responsibly produced, world-class beef.
Health and nutrition
Northern Ireland Farm Quality Assured beef doesn’t just taste great, it’s rich in natural protein, vitamins and minerals too. James talks to Dr. Ruth Price to find out more.
Care for the environment
Northern Ireland Farm Quality Assured beef is farmed with the environment in mind. Dr. Steven Morrison has some interesting facts about how beef production in Northern Ireland is helping improve our carbon footprint.
Responsible beef farming
Northern Ireland Farm Quality Assured farmers meet world leading standards for responsible farming. James chats with NIFQA farmer Stuart Hamilton to find out more.
Cuts of beef
Top quality beef deserves top quality cooking. Find out more about beef cuts here with two of NI’s top chefs.